Fru.it shoes embody Italian design and best craftsmanship. The company's models reflect the Italian attitude towards life. The company's designs and creations are based on wearable fashion, specifically aimed at everyday use. Fru.it experiments with shapes, new constructions and plays with the variation of fine leathers to meet the quality requirements of the customers. Carefully chosen models, which shape the collections every year with attention to detail, reflect tradition and trends.
High quality materials used in the manufacture of Fru.it shoes are the essential ingredient for quality; all the necessary ingredients such as leather, soles, heels or accessories are selected and assembled by Fru.it's design team. The team's aim is to ensure that every single detail reflects the avant-garde spirit of all Fru.it shoes. The open-hearted young and urban style of the models is realised in a modern way with a lot of passion and sensuality to fully confirm the attraction of Made in Italy. The result are shoes that can be worn every day and can therefore for many different occasions. That is why Fru.it shoes are the ideal partner! Treat yourself to Italian craftsmanship from the fairy tales and order Fru.it models at the scarpaRossa online shop.