Urban, Lighthearted, Cool Boss Orange is HUGO BOSS’ casualwear line and stands for a lighthearted, easygoing attitude. The casual collections are characterized by urban influences and are aimed at men and women who emphasize their own individual fashion style. Hugo Boss brand was already established in 1924 in Metzingen, Germany. Nowdays is present in more than 110 countries. Hugo Boss has 5 main collections and Boss Orange is one of them. The collection is always trendy and up-to-date.